At Vito Esposito, we pride ourselves on natural looking, healthy hair. Being located on the legendary Rodeo Drive we have women travel from around the world to have their hair done by our world-renowned stylists. Not to mention our lovely regular clientele that comes weekly for their blowout in hopes to contain the nest.

Most women struggle with frizz. If you are a woman with short, medium, or long hair you most likely know what a bad hair day looks like. You also know that no matter what you do to your hair on those rushed mornings and no matter what product you use the frizz always wins the fight. Not to mention, those are the days you run into your ex, old friend, boss, or crush, but let’s not get carried away – that’s a whole different topic. My standard clientele that lives in the Los Angeles area may think they have it bad… but let’s be real, life could be worst. Be glad it’s always 75 degrees with low humidity; but never the less, that nearby ocean seems to love frizz.

Well guess what, those days are gone forever! Daniel Baseggio, my lead stylist, brought some samples of INOAR products to our salon when he came from Australia. INOAR is a Brazilian company that specializes in straightening treatments and the results are incomparable. I know what you’re thinking, “but they always make my hair too flat.” Well ladies, this new product that was just released by INOAR, called BotoHAIR, is out of this world. WHAT is BotoHAIR, exactly: Also known as “Botox” for the hair, this revolutionary new product combines essential proteins, collagen, and keratin to plump the individual hair shaft, removing 98% of frizz while adding luminous shine and body without removing the natural curl.

WHAT to expect of BotoHAIR: The treatment is expected to Lasting 4 to 6 months, the treatment will de- Frizz will keeping and adding body to your natural hair

BotoHAIR is a must for every woman on the go who wants salon quality hair every day.

What can you expect from this product at home? How does it make handling your hair easier? Do you have to do any special treatment at home? Can you only wash you hair once a week? What are the details?

Here is what INOAR’s BotoHAIR can do for you:

• There are 2 types: fine hair and thick hair. This will make sure the treatment is catered to your hair type.
• It cuts down styling time by 70%.
• You can let your hair dry naturally without frizz. It will actually put natural curl back in your hair.
• It adds body and volume to the hair, as well by plumping up the individual hair shaft.
• You can wash your hair regularly and your blow-dry will last longer.

Our Recommendations:

• Get a treatment mask within the same base.
• Use an argon oil base once every 2 weeks (after 2 months, once a week). It will keep your hair protected and soft.
• Style your hair and get 3-4 days out of it before you style it again.
• Use a sulphate free shampoo  – it breaks down keratin in your hair and in the product.

You may have heard about something like this being on the market but BotoHAIR is the first true botox for the hair because of the additive of the collagen to it. Daniel Bassegio is a certified color expert and specializes in pH restoration treatments (which is what BotoHAIR is). This product is so lust-worthy that he offers it to his private clientele first.

So if you want to wake up late, jump in the car, and not have to worry about running into that old crush, then you should check out BotoHAIR.

HAPPY SHOPPING!

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